Bruce grew up in the Bay Area, attending Redwood High School in Larkspur, before studying at the University of Denver.
He covered sports for Bay Area radio and TV stations for over 40 years, beginning his career as a freelancer with Mutual Broadcasting, AP, and UPI. Bruce was a popular sports reporter and talk show host on KNBR for 17 years. He was let go by KNBR in 2006, following the station’s acquisition by Cumulus Media. At KNBR, Bruce was known for his postgame and in-depth interviews with sports figures. After his departure from KNBR, Bruce moved to KCBS, where he was sports anchor until being let go in 2020 during the coronavirus pandemic. Bruce’s other Bay Area radio affiliations include KGO and KEST.
As a colleague at KIEM-TV in the mid 1970s, I discovered how valuable Bruce was to our news department as Sports Director. We were both in the early stages of our 40 year long careers in Broadcasting. Bruce’s award winning career is testament to his outstanding work in Bay Areas Sports coverage. I discovered through my continued contact with fellow graduates of San Jose State that Bruce was widely known for his dynamic work. His commitment to giving the Bay Area the best in sports coverage is equaled by none.