There were actually two completely different Bay Area radio stations carrying the call letters KHTT in 1989. The first was the San Jose station that dropped KHTT to become KSJX. No sooner did those call letters become available than Sacramento-based Fuller-Jeffrey Broadcasting, which had just purchased KSRO and KREO, snapped them up and dubbed its new Sonoma County FM property “The Heat”.
“The Heat” pumped out a Top-40 format. It quickly made its way into the top five stations in Santa Rosa Arbitron ratings, trailing only perennial powerhouse KZST among local stations (the market had traditionally delivered a lot of listeners to San Francisco and Oakland stations).
The ratings wars heated up in Sonoma County heading into the early 1990s. Santa Rosa’s KXFX made a run at KZST while KHTT kept up the pressure behind morning team Jaxon and Blair (Stave Jaxon and Blair Hardman). The two would leave the station in 1991 to focus on their radio and TV commercial production business.
“The Heat” was switched off in the spring of 1993. Fuller-Jeffrey switched the format to Adult Contemporary, changed the call letters to KVVV (branded as “Variety 92.9”), and installed modern digital systems allowing disc jockeys to pre-record their programs.
