KLIV Radio Norman Decal (Image)

KLIV Radio 1590, San Jose:
The Top 40 Years

KLIV Business Card (Image)If you grew up in or near the Southbay, 1590/KLIV was probably your station of choice for Top 40 music, great personalities — including John McLeod, Dave Sholin, Bob Ray, Jack Hayes, Ross Macgowan, Ralph Koal, Scott St. James, Ray Morgan, Mac McGregor and the inimitable Captain Mikey (Mikel Hunter Herrington) — as well as for promoting concerts at the San Jose Civic Auditorium and other local venues.

Beach Boys KLIV Concert (Photo)
The Beach Boys play a KLIV-sponsored concert at the Santa Clara County Fairgrounds

KLIV got its start in September 1946 as a 1000-watt daytime-only station known as KSJO. Its sister station, KSJO-FM (92.3), made its debut in December 1946 from shared facilities in the Austin Field-designed studios at the corner of Story Road and Lucretia Avenue in rural San Jose. In 1947, KSJO-AM added nighttime service at 500 watts.

The original owners of KSJO sold the AM to Cal-Radio, Inc., owned by Riley R. Gibson, on June 1, 1960, at which time it became KLIV. (The FM retained the KSJO call letters.) In 1961, KLIV’s daytime power was boosted to 5,000 watts; nighttime power was raised to the same level in 1969.

Mikel Hunter Herrington (KLIV Photo)
Mikel Hunter Herrington (Captain Mikey) at KLIV, Circa 1966

On July 1, 1967, was sold for $974,000 by Cal-Radio to Empire Broadcasting, owned by two former Rochester, N.Y., radio executives, Robert S. (Bob) Kieve and James M. Trayhern, Jr.

The new owners inherited a program director who became a legend: Mikel Hunter Herrington, who had converted staid KLIV from a mere Top 40 also-ran to a solid contender against stalwarts KYA, KEWB and KFRC.

Positioning KLIV as a “surfer station” — emphasizing the music of the Beach Boys, Jan & Dean, the Surfaris and other stars of the genre — and tying in promotions (such as providing listeners with hot dogs, buns and soft drinks for weekend Surfin’ Safari-style caravans over Highway 17 to the beach at Santa Cruz), Herrington, who took to the air as “Captain Mikey,” helped the station successfully compete for the ears of youthful listeners and the dollars of prominent local advertisers, such as Goodies Speed Shop and Courtesy Chevrolet.

John McLeod (KLIV Photo)
John McLeod and Miss Herfy

One measure of success in the 1960s was the sheer number of teenager-driven automobiles adorned with round KLIV decals depicting the station’s snooty surfer boy, Norman.

Devised by Herrington as the station’s mascot, Norman was also the star of the KLIV 20/20 Music Surveys, available at record shops and variety stores throughout the Southbay.

KLIV Rock 16 Logo (Image)
KLIV “Rock 16” Logo (Circa 1980)

Following Herrington’s departure — he later pioneered album-oriented rock formats at San Jose’s KOME and Los Angeles’ KMET — KLIV battled through the 1970s with variations on Top 40, Rock and even Disco-flavored formats, then switched to the syndicated “Music Of Your Life” Adult Standards format in May 1981.

Early in 1991, KLIV moved to an all-news format, mixing local coverage with network audio from CNN Headline News.

(Bob Kieve was inducted into the Bay Area Radio Hall of Fame in 2007; Herrington followed him in a year later. KLIV was honored by the Bay Area Radio Museum and Hall of Fame as its 2017 Legendary Station Award recipient.)

At a time when KYAKFRC and KEWB garnered much attention in the Bay Area, KLIV meanwhile attracted its fair share of dedicated listeners. Join us for a look (and listen) back at the remarkable station on Story Road.

Gary Seger (KLIV Photo)

Gary Seger

John Lester (KLIV Photo)

John Lester

Ray Morgan (KLIV Photo)

Ray Morgan

Mac McGregor (KLIV Photo)

Mac McGregor

Bob Kieve (KLIV Photo)

Robert Kieve

On The Air Sign (Image)

1590 KLIV On The Air

1960: Mad Mel on KLIV, Saturday, June 4, 1960 (10 minutes):

Via James Zahn, a rare and interesting clip from the first Saturday in the life of KLIV, which had only days earlier come under new ownership, sold by Patrick Peabody’s Santa Clara Broadcasting Company to Riley R. Gibson’s Cal-Radio, Inc., and changed call letters from its original KSJO. The transaction, valued at $350,000, had been completed on June 1. The character of “Mad Mel” is obviously a broad parody of a prototypical Top 40 disc jockey … but who from KLIV’s staff was playing Mel?

1965: KLIV Jingle Assortment (Circa 1965; 55 seconds):

A brief sampler of seven different KLIV jingles from the mid-1960s, including selections from the PAMS Bandapellas and Series 34A packages. For more KLIV jingles, please visit our Jingles page.

1967: KLIV Capt. Mikey Jingle Series (Circa 1967; 60 seconds) Audio presentationJH

A package of six “Capt. Mikey” jingles (a few repeated) from KLIV, probably dating from 1966 or 1967, from Mikel Herrington’s personal collection. A note written on the tape label notes “(John) McLeod has masters.” Courtesy of Janet Herrington.

1967: KLIV Composite (Dec. 1966 and Jan. 1967; 21 minutes) Audio presentationScoped (edited) versionJH

From a reel of tape belonging to Mikel Hunter Herrington comes this choppily-scoped recording, which runs the gamut of audio quality from horrible to quite good. Dating from the last week of December 1966 through the first week of January 1967, it begins with a fragment of Grant Plummer, followed by several chunks of KLIV program director Herrington in his Captain Mikey guise. The tape box containing the reel included the following text: “Mike Hunter KLIV ’67. Grant Plummer first, then my show (Captain Mikey) on several different nights. San Jose 1967 KLIV.” (Based on audio clues, part of the recording obviously dates from late December 1966.)  Courtesy of Janet Herrington.

1967: Gary Seger on KLIV, November 5, 1967 (50 minutes) Text and audio presentationAudio presentationMS

1967: John Lester on KLIV, November 5, 1967 (25 minutes) Audio presentationMS

1968: Gary Seger on KLIV, March 29, 1968 (8 minutes)Audio presentationScoped (edited) versionGS

1968: Gary Seger on KLIV, April 23, 1968 (9 minutes) Audio presentationScoped (edited) versionGS

1968: KLIV News Story: “El Sol,” April 1968 (1 minute) Audio presentationScoped (edited) versionDB

1973: Jim Powers and Bob Ray on KLIV, August 19, 1973 (2 hours) Audio presentationMS

Listen to Hour One or Hour Two

1978: Ralph Koal on KLIV, June 13, 1978 (30 minutes) Audio presentationScoped (edited) versionMS

Including a news report with George Sampson and sports commentary from Dan Hruby.

1981: KLIV: Goodbye Rock16, Hello Big Bands, May 7, 1981 (22 minutes) Audio presentationKV

A twenty-year tradition of playing rock’n’roll hits comes to an end as the station reluctantly changes to Big Band music and Adult Standards. Includes comments by John McLeod and KLIV owner Bob Kieve.

Text and audio presentationAudio presentation— Exhibit includes text and audio. Audio presentation — Exhibit includes audio.
Scoped (edited) version— Edited version.
DB — Courtesy of Dave Billeci.
GS — Courtesy of Gary Seger.
JH — Courtesy of Janet Herrington.
JZ — Courtesy of James Zahn.
KV — Courtesy of Kim Vestal.
MS — Courtesy of Mike Schweizer.

Special thanks to Steve Hilson for his production assistance on the audio exhibits included in these exhibits.


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19 February 2019 12:44 PM

[…] the sad demise of San Jose’s KLIV (1590 AM) back on January 27, the station’s owner for the past five decades, Bob Kieve […]

18 September 2020 9:13 PM

[…] The Complete KLIV Aircheck Collection […]


My Dad was Ray Morris. Do there happen to be voice clips of his radio show? My family would love to hear them!

John McCoy
John McCoy
14 December 2023 5:31 PM

I have a collection of the old KLIV “Norman” Top 30 lists that the station used to give out and would like them to be preserved on a suitable site like this.

Stephanie L. Chambers
Stephanie L. Chambers
4 April 2024 11:20 AM

Gary Seger was my uncle so sorry to see he passed but we hadn’t seen each since I was very young

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