560/KSFO, San Francisco
“Giant Among Giants”
Magazine Print Ad, 1971
This print ad, which appeared in Sports Illustrated during the Summer of 1971, featured San Francisco Giants star center fielder Willie Mays and KSFO’s Lon Simmons, the team’s longtime play-by-play voice. In addition to playing pool, the two were often golf partners, appearing in numerous celebrity pro-am tournaments together.
Both also made it to the Baseball Hall of Fame, Mays as a player in 1979 and Simmons as the Ford C. Frick Award recipient in 2004. Lon was also inducted into the Bay Area Radio Hall of Fame in 2006 as a member of the first class to be enshrined.
The ad’s text reads:
Giant Among Giants
The biggest bat and the surest glove in the major leagues have long belonged to Willie Howard Mays. He is one of the few players in the history of baseball who has spent more than twenty years with the same team. Through all of them he has been a Giant in every respect.
The best way to appreciate the skill and power of Willie Mays is to be in the Park when he plays. But measured in numbers, the most popular way to follow the game is to listen to Lon Simmons on KSFO. It would take 17 Candlestick Parks to hold the audience that enjoys a game on radio.
Willie Mays, Lon Simmons and KSFO — they all help make San Francisco a City of Giants. Follow the excitement on KSFO. It’s no small thing.
ORIGINAL SIZE: 8.5 inches x 11 inches.
SOURCE: Bay Area Radio Museum Collection.