Joe Carcione
KCBS Newsradio 74
Bio Sheet 1978


“I’m Joe Carcione, your Green Grocer, with your tip for the day…”

This capsule biography of Joe Carcione (1914-1988), the Bay Area’s legendary “Greengrocer,” was issued in 1978 by KCBS carcione_greengrocer-cookbookNewsradio 74 was included in the station’s promotional and marketing package, along with similar sheets for the other members of the news and information team.

Joe Carcione — whose catch-phrase was “but I wanna tell ya, folks” — got his start in the produce business as a teenager, working in his father’s wholesale market. His enthusiasm for fruits and vegetables (which he pronounced “veja-tobbles”) garnered him a column in the San Francisco Chronicle and regular appearances on radio, and led to a series of syndicated spots that appeared on TV news shows from coast to coast five days a week.

Joe Carcione’s legacy continues through Carcione’s Fresh Produce Company in South San Francisco, which was founded by his son, Pete Carcione, in 1969.

SOURCE: Bay Area Radio Museum Collection.

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