KOFY 1050, San Mateo
Cruisin’ On A Sunday Afternoon
Sunday, June 21, 1981
Operating during the daytime only with just 1,000 watts from San Mateo, little KOFY — which went on the air as KVSM (“The Voice of San Mateo”) in 1946 — switched to programming that targeted the local Hispanic audience beginning in the early 1960s. On May 1, 1976, KOFY was sold by Spanish Broadcasting System, Inc., to Radio Español, co-owned by popular local radio star Doug Pledger, Robert W. Day and KOFY station manager Jess J. Carlos, for $800,000.
Among the specialty programs that KOFY ran was “Cruisin’ On A Sunday Afternoon,” hosted by Armando Ruiz and Tony Salazar. Blending golden oldies and commercials geared toward a younger “low rider” audience, “Cruisin’” was broadcast in English, with occasional shout-outs and requests intermingled in Spanish.
Included during this edition of “Cruisin’” are several spots advertising a concert by the popular Latino rockers Tierra, who had scored a hit with “Together,” which had reached #18 on the national charts the previous December. The band, from East L.A., was scheduled to appear as part of the upcoming “Tapestry & Talent” arts festival in San Jose.
KOFY was sold on January 1, 1986, to James Gabbert for $2-million, becoming “The Nifty 1050” and switching to Fifties-style oldies. Among the new KOFY’s air personalities was morning disc jockey “Uncle Jim” Gabbert.
— Exhibit includes audio. — Fair audio quality.
MS — Recording courtesy of Mike Schweizer.