Don Sherwood
“The World’s Greatest Disc Jockey”
September 7, 1925-November 4, 1983
Elected to the Bay Area Radio Hall of Fame, 2006
You either loved Don Sherwood or you hated him. But either way, you listened to him.
He was born and raised in The City’s Sunset District, christened Daniel Sherwood Cohelan but known to listeners within the sound of KSFO’s signal as “Donnie-babe.” Heavy-smoking, hard-drinking and reckless living, Don Sherwood set the standard for every radio bad boy and shock jock to follow in his wake for decades to come.
The product of a broken home — his father’s funeral was the only memory he had of his old man — and a failure in school (“It took me five high schools to get through the eleventh grade,” he recalled, “majoring in recess and tea dancing”), at sixteen Don lied about his age to join the Canadian Tank Corps as World War II accelerated. After it appeared that his regiment would be shipped off to combat in England, he quickly admitted his real age and headed back to San Francisco.
Now a confirmed high school drop-out, Sherwood began attending classes at night while driving a lunch wagon during the day to make a buck. It was at night school that he would receive advice that would change his life forever: the prescient principal advised him to enter radio school, where his smooth, mellow voice would serve him well. He enrolled in the Samuel Gompers Trade School on Bartlett Street in the city, later boasting that he graduated in only a few weeks so that he could go after his first job in broadcasting.

With his radio school diploma in hand, however, he was unable to find a station in the city willing to hire him. He enlisted in the Merchant Marine, serving until he was nineteen years old, then returned to San Francisco where KFRC offered him the break he was looking for: a temporary job as an announcer. The job was short-lived, but it inspired him to head to Los Angeles in search of radio work there.
After a year of frustration and little employment in Southern California, he came home once again only to find the job market as bleak — if not worse — here. He accepted a six-month hitch as a radio operator on an Army transport ship, and then found himself back in San Francisco once more, unemployed.
Desperate for work in his chosen field, he made the rounds of the city’s handful of radio stations, failing until KQW — headquartered in the stately Palace Hotel; it would become KCBS a few years later — offered him a foot in the door: a daily ten-minute program, from 5:50 to 6 a.m., during which he could play a few records, talk a bit and read the news. He would then hang around the station each day until 2 p.m. to announce the station identification and read the news headlines. It wasn’t much, but it was a real job at a real radio station.
To be continued…
Out Of The Mud Grows The Lotus
Don Sherwood
Don Sherwood on KQW, Undated (45 seconds)A brief but historic moment, as Sherwood signs off his Saturday noontime platter party with a mention of his sponsor, the Patricia Stevens Models and Finishing School, and that “This is the Columbia stations.” Don Sherwood on KSFO, November 22, 1960 (8 minutes):With traffic reports from Bill Dana as José Jiménez, subbing (reluctantly) for Hap Harper, who is missing from the plane… (Courtesy of Hap Harper) Don Sherwood on KSFO, March 3, 1961 (1 hour)Don Sherwood on KSFO, Circa 1962 (25 minutes):Sherwood heads into the home stretch of this morning’s program with a Yami Yoghurt spot, a letter from Parkey Sharkey and a brief in-studio visit before the top of the hour with Al Collins, who offers Don’s kids some licorice… (Courtesy of Joe Gentry) VIDEO: “KSFO: The Great Race of 1961”
A video presentation of the famous footrace between KSFO’s Don Sherwood and Jim Lange, from Stinson Beach in Marin County to the Ferry Building in San Francisco. Narrated by KSFO newsman Aaron Edwards and produced by Norm Howard, the film also includes cameos by Russ Hodges and Lon Simmons, with classic title art by Tom Nuzum. Don Sherwood on KSFO, October 1964 (19 minutes):Featuring Sherwood as “David Nice Guy, formerly known as the Lone Rabbit,” as well as a “Man On The Street” interview conducted by Carter B. Smith. (Courtesy of Fred Krock) Don Sherwood: “It’s Quarter To Seven,” Undated (30 seconds)
Don Sherwood: “Chesterfield … Or Sofa,” Undated (3 minutes)
Featuring Aaron Edwards; courtesy of Ben Fong-Torres. Don Sherwood: Farmers Market Spots, Undated (1 minute)
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RELATED EXHIBITS:
ADDITIONAL SOURCES: Bay Area Radio Museum Collection; “Don Sherwood: The World’s Greatest Disc Jockey,” by Laurie Harper (Prima Publishing, 1989); Hap Harper; Ben Fong-Torres.
This is wonderful. I have so many memories of this time. This collection has allowed me to restore some of my best memories of this time. I was driving over the Grapevine when the tribute to “The Worlds Greatest Disc Jockey “took place I pulled off, turned around went back to the top of the hill so we could hear the rest of the broadcast.
Can’t think about KSFO without remembering “Tales of Old San Francisco” Saturday afternoons sponsored by Fisherman’s Grotto #9.