KDIA Boss Soul Radio, Oakland
Lucky 13 Survey
Week Ending May 20, 1966
Percy Sledge continues to hold off the competition and stays in the top spot on KDIA’s Lucky 13 music survey with his smash hit, “When A Man Loves A Woman.” In fact, the top seven songs on the survey have become veritable staples of oldies and old-school radio, with James Brown, Robert Parker, Junior Walker, the Capitols and Sam & Dave taking up these slots.
As the long, hot summer of 1966 approaches, the venerable George Oxford — “G.O.” or just plain “Jumpin′” to his listeners — is the morning voice of Oakland’s KDIA, where he toiled in the early 1950s when the station was known as KWBR. The man perhaps most identified with R&B radio in the Bay Area during its transition into Motown and Soul, Oxford would be moved in a few weeks to a lesser role at the station that would find him working weekends only.
The other men of “Boss Soul Radio” at this time were John Hardy (10 a.m. to 2 p.m.), Bob White (2 to 7 p.m.), Chuck “Buggs” Scruggs (7 p.m. to 1 a.m.) and Wally Ray (1 to 5 a.m.); the station aired religious programming during the one-hour period between the end of Ray’s shift and the start of Oxford’s show. Bill Hall was KDIA’s swingman, covering weekends and vacations.
On the back cover of the survey (when folded): a chance to win a color TV on KDIA by playing “I Spy” with Bill Cosby, the star of the hit NBC-TV program.
ORIGINAL SIZE: 6.5×4.25 inches (flat).
SOURCE: Bay Area Radio Museum Collection.