Mike Amatori was born and raised in San Francisco, earning his bachelor’s degree from San Francisco State University.
He served as production director for KSFO and KYA prior to joining KGO and KSFO, where he spent more than 20 years as production director. Amatori’s voice was heard on countless station promos and commercials.
He was known for an annual project in which he would round up a collection of station promos, editorials, fake commercials and other “insider” bits to produce a CD that would be sold as a fundraiser for the KGO Leukemia Cura-A-Thon.