KPSJ Radio 106.5, San Jose
Print Ad Parody
December 1972


This print ad for KPSJ Radio (106.5 FM) in San Jose appeared in the program for the San Francisco Milline Club’s December 15, 1972, production of “The King & I & Ted & Alice.”

The Milline Club was a local male-only organization, mostly made up of radio, television and advertising executives, that capped each year by staging a bawdy parody of a current motion picture or theatrical presentation. The show would feature the men of the club in various roles (male, female and somewhere in between), culminating with the appearance of a stripper to close the festivities.

Each year, the show program would feature numerous ad parodies for local radio and television stations, as well as other businesses, such as the one for KPSJ shown above.

KPSJ debuted in 1967 as KPLX, under the ownership of Bay Area broadcasting legend Les Malloy, from studios in the Hotel Sainte Claire in downtown San Jose. In December 1971, Malloy sold the station to PSA Broadcasting, a subsidiary of San Diego-based Pacific Southwest Airlines, for $330,000. In mid-1973, KPSJ’s call letters were changed to KEZR; those call letters remained with the station into 2000s.

PSA owned the station until August 1976 when it was sold for $600,000 to Joe Levitt’s Alta Broadcasting, which also owned San Jose’s KXRX (1500 AM).

SOURCE: Bay Area Radio Museum Collection, courtesy of Duane Wadsworth.
ORIGINAL SIZE: 5 inches (width) x 4 inches (height).


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