KLIV Radio (1590 kHz.) in San Jose issued this rate card to its advertisers in September 1978. The basic rate was $36 for a one-minute spot in Class AA time (5:30 a.m. to 7 p.m. on weekdays and 10 a.m. to 7 p.m. on weekends).
Printed on heavyweight, glossy stock, it featured the station's daytime coverage map and key personnel on the back panel.
ORIGINAL SIZE: 9x11 inches.