KCBS Newsradio 74
Bio Sheet 1978
"I'm Joe Carcione, your Green
Grocer, with your tip for the day..."
This capsule biography of
Joe Carcione (1914-1988), the Bay Area's legendary "Greengrocer," was
issued in 1978 by KCBS Newsradio 74 was included in the station's
promotional and marketing package, along with similar sheets for the
other members of the news and information team.
Joe Carcione — whose catch-phrase was "but I wanna tell
ya, folks" — got his start in the produce business as a teenager,
working in his father's wholesale market. His enthusiasm for fruits and
vegetables (which he pronounced "veja-tobbles") garnered him a column in
the San Francisco Chronicle and regular appearances on radio, and
led to a series of syndicated spots that appeared on TV news shows from
coast to coast five days a week.
Joe Carcione's legacy continues through
Produce Company in South San Francisco, which was founded by his
son, Pete Carcione, in 1969.
SOURCE: Bay Area Radio Museum Collection.