Radio Response Ratings
San Francisco (3rd Cycle)
March 26, 1966
"Not a popularity poll," the notes proclaim,
yet this survey of local and national record industry personnel based in
the Bay Area shows popular personalities and stations at the upper
levels in influential categories in early 1966, according to Billboard
The ratings, used by stations to promote sales by
showing the influential power of their personalities, shows stalwarts
KYA (pop singles), KSFO (pop LPs and comedy records), KSOL and KDIA
(R&B), KJAZ (jazz), KKHI (classical) and KABL
("conservative") getting the lion's share of recognition, with
KYA's Johnny Holliday and Gene Nelson and KSFO's Don Sherwood, Jack
Carney and Al Collins tabbed as notable individual influencers.
The notes conclude, "The ratings likewise point up
the importance of music of all types in building audiences and creating
the framework conducive to influencing the listener to purchase other
products and services advertised on radio stations."
SOURCE: Bay Area Radio Museum Collection,
courtesy of Johnny Holliday.