KPSJ Radio 106.5, San Jose
Print Ad Parody
This print ad for KPSJ Radio (106.5 FM) in San Jose appeared in the
program for the San Francisco Milline Club's December 15, 1972,
production of "The King & I & Ted & Alice."
The Milline Club was a local male-only organization,
mostly made up of radio, television and advertising executives, that
capped each year by staging a bawdy parody of a current motion picture
or theatrical presentation. The show would feature the men of the club
in various roles (male, female and somewhere in between), culminating
with the appearance of a stripper to close the festivities.
Each year, the show program would feature numerous ad
parodies for local radio and television stations, as well as other
businesses, such as the one for KPSJ shown above.
KPSJ debuted in 1967 as KPLX, under the ownership of Bay
Area broadcasting legend Les Malloy, from studios in the Hotel Sainte
Claire in downtown San Jose. In December 1971, Malloy sold the station
to PSA Broadcasting, a subsidiary of San Diego-based Pacific Southwest
Airlines, for $330,000. In mid-1973, KPSJ's call letters were changed to
KEZR; those call letters remained with the station into 2000s.
PSA owned the station until August 1976 when it was sold
for $600,000 to Joe Levitt's Alta Broadcasting, which also owned San
Jose's KXRX (1500 AM).
SOURCE: Bay Area Radio Museum Collection,
courtesy of Duane Wadsworth.
ORIGINAL SIZE: 5 inches (width) x 4 inches (height).