1310 KDIA, Oakland
"Seven Strong Personalities"
A promotional marketing hand-out from KDIA, issued in
the early 1960s, showing the station's talented on-air team. The text of
the document reads:
STRONG PERSONALITIES SELL
THE SAN FRANCISCO BAY AREA
NEGRO MARKET ON KDIA!
6:30 - 9:00 am, 12:00 noon to 1:00 pm
- Monday through Saturday
George has been the highest rated personality in local Negro
radio for 14 years.
Morning - Rhythm and Blues music, local Negro and wire news,
Noon - Rhythm and Blues music, wire and local Negro
BROTHER LOUIS FREEMAN
9:00 am to 12:00 noon - Monday through
Only Negro Gospel personality on the air at these housewife
Gospel music, biblical passages and prayers, church news.
Includes 15 minutes
of Mahalia Jackson.
1:00 to 3:00 pm - Monday through Saturday
"Big Don" is known nationally as a "Hall Of Fame" basketball
locally as a radio personality for twelve years by almost
every Negro listener.
Rhythm and Blues. Includes newscast of national Negro news.
Top rated Negro
program at this time period.
3:00 - 6:00 pm - Monday through Saturday
KDIA Program Director. Leads throughout Negro Pulse, strong
Rhythm and Blues format. A three minute sportscast of race
news every half hour, voiced by KDIA sportscaster is a
within the program. 6:00 - 6:30 pm features highly popular
9:30 - 12:00 midnight - Monday through Saturday
Formerly a leading daytime personality on another local
Rosko tells it all in rhymes -- record intros, ad libs flow
right into and from the
music. Fast paced from start to finish. Follows KDIA's
"Sound Off!" program.
TIME FOR JEANIE
12:00 midnight - 1:00 am - Tuesday through Sunday
Ranked above competitive male personalities in independent
Begins the all night Jazz program on KDIA. Features jazz
music exclusively -
frequent interviews with jazz musicians.
1:00 - 5:00 am - Wednesday through Sunday
Nationally known as one of the outstanding radio
personalities in the jazz field.
The Late, Late Show - Jazz music exclusively - frequent
interviews with jazz
Morning man George Oxford was elected to the
Bay Area Radio Hall of Fame in 2006
as a member of the first class to be inducted. "Big Daddy" Don
Barksdale, KDIA's afternoon announcer, was elected to the Class of 2007.
"Lucky 13" KDIA, broadcasting from Oakland at 1310 AM,
was a popular Rhythm & Blues and Soul Music station in the 1960s through
the 1970s. The station, which dated back to 1920 when its original
owners, brothers Stafford and Eugene Warner, put experimental station
6XAM on the air from Oakland, was first licensed commercially as KLS in
In 1945, KLS became KWBR, its new call letters
signifying "Warner Brothers Radio" (no relation to the movie studio). In
1959, the Warner family sold KWBR to Sonderling Broadcasting, which
operated a popular station in Memphis, WDIA, which targeted its
programming toward the large black population in the Mid-South region.
Correspondingly, KWBR became KDIA and the station began its new
programming format on December 12, 1959.
SOURCE: Scanned document courtesy of
Johnny Morris from the Bay Area Radio Digest Collection.