Joy Arrives In San Francisco
KKHI Dumps Classical Music
By David Ferrell Jackson
Classical music on KKHI is dead. Again.
The San Rafael-based Classical combo (100.7, 1510) tried to make a go of it as the
successor to the original KKHI (95.7, 1550), but pulled the plug yesterday (Dec. 3).
In its place, the stations will air a middle-of-the-road format and adopt KJQI as its
new call letters.
On its first day with its new format, the soon-to-be KJQI began referring to itself as
K-Joy and The Joy of San Francisco while airing songs like the
Italian version of Volare and the Carpenters Rainy Days and
This incarnation of KKHI attempted to pick up where the original stations left off when
the latter pair were sold to Group W a few years back, becoming FM Talk KPIX
AM and FM. After years of format-flipping, the Marin County tandem hoped to draw former
fans of the heritage Classical outlet, and worked diligently to improve its signal
strength in the Bay region.
Earlier this year, the station bolstered its scrawny signal on 1510 AM with a power
increase and a move to a rooftop transmitter site across the Bay in Emeryville. However,
many market insiders question whether the new signal is strong enough to cover much of the
Ive picked up their signal as far south as San Jose, but, even with their
recent improvements, the FM signal is weak in San Francisco even in neighborhoods
like Fishermans Wharf that face Marin County, said George Beiler, who performs
market checks for RadioDigest.com. The signal across the bay
in the Oakland Coliseum area is also poor.
Updated December 4, 1998
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