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Bay Area Radio Ratings In Review

S.F. Bay Area Edition

Arbitron Ratings for all listeners, age 12 years and older, are copyright © 1996, 1997, 1998 by Arbitron. May not be quoted or otherwise reproduced without prior written permission from Arbitron.


San Francisco Arbitron Ratings

Updated October 1997. Stations are listed alphabetically.

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Call Letters Format Su '97 Sp '97 Wi '97 Fa '96 Su '96 Sp '96
KABL-AM Nostalgia 3.0 2.5 2.1 1.8 2.0 1.9
KARA-FM* AC Oldies 1.0 0.7 n/a 0.8 0.8 0.6
KBAY-FM* Soft AC 1.7 1.3 1.4 1.6 1.7 1.9
KBLX-FM NAC/Jazz 2.7 3.0 3.2 3.3 2.7 2.8
KBRG-FM* Spanish n/a n/a 1.0 0.9 1.1 0.8
KCBS-AM News 4.0 4.3 4.5 4.6 4.8 4.8
KDFC-FM Classical 2.7 2.5 2.6 2.8 2.7 2.7
KDIA-AM Urban Oldies n/a n/a n/a 0.8 0.7 0.9
KEZR-FM* Hot AC 1.2 1.4 1.3 1.1 1.4 1.4
KFOG/KFFG*-FM Adult Alternative 2.9 3.0 3.1 3.3 3.2 3.7
KFRC-AM/FM Oldies 3.5 4.3 3.7 3.5 4.2 3.8
KGO-AM News/Talk 6.8 6.5 7.0 6.9 6.6 6.8
KIOI-FM Hot AC 3.3 3.2 3.3 3.3 3.2 3.7
KISQ-FM Urban AC (i) 1.8 2.7 2.4 2.2 2.1 2.1
KITS-FM Alternative Rock 1.9 2.1 1.8 2.4 2.4 2.5
KKSF-FM NAC/Jazz 3.3 3.6 3.7 3.3 3.5 3.9
KKSJ-AM* Mandarin (f) n/a n/a 1.1 0.9 0.7 1.1
KLLC-FM Adult Alternative (c) 2.7 2.8 2.7 2.1 2.2 1.3
KLOK-AM* Spanish 1.2 1.6 1.3 1.1 1.5 2.0
KMEL-FM CHR/Urban 3.7 3.9 4.1 4.3 4.3 4.2
KNBR-AM Talk/Sports 4.5 4.3 3.1 3.5 3.6 4.5
KNEW-AM Country 1.9 1.0 1.1 1.0 1.0 0.8
KTCT-AM Sports (g) n/a n/a n/a n/a n/a 0.9
KOIT-AM/FM Soft AC 3.8 4.0 3.7 4.0 3.8 3.4
KOME-FM* Alternative Rock 2.1 2.0 2.0 2.0 1.9 1.7
KRPQ-FM Country n/a n/a n/a n/a n/a 0.7
KRTY-FM* Country 1.3 0.8 1.0 n/a n/a 0.7
KSAN-FM Rock Oldies (d) 1.0 1.9 1.8 1.6 2.4 1.7
KSFO-AM Talk 3.2 2.6 2.2 2.4 2.8 2.2
KSJO-FM* Rock 1.5 1.9 2.0 2.4 2.2 1.6
KSOL/KZOL*-FM Spanish (a) 1.9 1.5 1.5 2.3 1.4 2.1
KUFX-FM* Classic Rock 1.2 1.4 0.7 1.0 0.7 n/a
KYCY-AM/FM Country (j) 1.5 1.3 1.2 1.2 1.4 1.4
KYLD-FM (h) CHR/Urban 4.3 4.2 4.8 4.3 4.2 3.8
KZQZ-FM CHR (b), (e) 1.9 0.7 1.2 1.3 1.4 1.4
KZSF/KZWC-FM Spanish n/a n/a n/a n/a n/a 1.0

NOTES:
* denotes San Jose station.
n/a denotes rating not available
(a) was Urban AC until August 1996;
(b) was KPIX-AM/FM (news and talk) until September 1996, then talk only until July 1997;
(c) was Rock (as KRQR) until June 1996;
(d) was Country (at 94.9 FM) until July 1997;
(e) was KPIX-AM/FM (Talk) until July 1997 (FM became KZQZ, AM became KYCY);
(f) was Nostalgia until June 1997;
(g) was Spanish (as KOFY) until July 1997;
(h) moved from 107.7 FM to 94.9 FM in July 1997;
(i) was KBGG ('70s-'80s Gold) until August 1997;
(j) KYCY-AM was KPIX-AM (talk) until June 1997.

Copyright © 1996, 1997, 1998 by Arbitron. May not be quoted or reproduced without prior written permission from Arbitron. All rights reserved.


San Jose Arbitron Ratings

Updated October 1997. Stations are listed alphabetically.

Call Letters Format Su '97 Sp '97 Wi '97 Fa '96 Su '96 Sp '96
KABL-AM* Nostalgia 2.0 0.8 0.7 0.7 0.7 n/a
KARA-FM AC Oldies 3.7 2.5 2.5 2.9 3.0 2.1
KBAY-FM Soft AC 5.4 4.4 4.1 4.9 5.4 5.0
KBLX-FM* NAC/Smooth Jazz 1.3 1.3 1.3 1.6 1.1 1.5
KBRG-FM Spanish 1.3 1.3 1.6 1.5 2.7 2.0
KCBS-AM* News 3.2 3.4 4.0 3.6 3.2 3.9
KDFC-AM/FM* Classical 1.8 1.6 2.5 2.3 2.3 2.8
KDON-FM** CHR/Rhythmic n/a n/a 0.7 0.7 n/a n/a
KEST-AM* Talk/Ethnic n/a n/a 0.5 n/a n/a n/a
KEZR-FM Hot AC 4.6 5.3 4.9 3.8 5.3 4.9
KFAX-AM Christian n/a n/a 0.6 0.5 0.9 n/a
KFFG/KFOG-FM* Adult Alternative 2.7 2.3 2.7 2.7 2.5 3.8
KFRC-AM/FM* Oldies 2.9 3.4 3.1 3.8 3.0 3.2
KGO-AM* News/Talk 6.9 7.6 7.2 6.5 6.3 7.1
KIOI-FM* Hot AC 2.9 2.1 2.4 2.0 2.7 2.4
KIQI-AM* Spanish AC n/a n/a 0.6 0.4 n/a n/a
KISQ-FM* Urban AC (h) 1.0 1.1 1.2 1.4 1.4 1.1
KITS-FM* Alternative Rock 1.2 1.1 0.9 1.4 1.2 1.4
KKSF-FM* NAC/Smooth Jazz 2.1 3.0 3.3 2.3 2.2 2.8
KKSJ-AM Mandarin (f) n/a 2.3 3.3 2.3 2.3 3.3
KLIV-AM News n/a 0.7 0.5 0.6 0.6
KLLC-FM* Adult Alternative (c) 1.6 2.2 1.5 1.0 1.1 n/a
KLOK-AM Spanish 3.2 4.4 2.5 2.9 3.6 3.9
KMEL-FM* CHR/Urban 2.6 1.6 2.7 2.3 2.3 2.6
KNBR-AM* Talk/Sports 4.0 4.3 3.6 3.7 3.3 4.0
KNEW-AM* Country n/a n/a 0.7 0.5 0.8 n/a
KNTA-AM Asian (i) n/a n/a n/a n/a n/a 0.7
KOIT-AM/FM* Soft AC 1.9 2.3 2.2 2.8 2.8 2.4
KOME-FM Alternative Rock 4.4 4.4 4.2 4.6 4.5 4.4
KRTY-FM Country 4.7 2.8 3.7 2.9 3.2 2.8
KSAN-FM* Rock Oldies (d) n/a 1.3 1.2 1.1 1.1 1.3
KSFO-AM* Talk 2.4 2.3 2.5 2.8 2.3 1.5
KSJO-FM Classic Rock 2.9 4.1 3.6 4.8 5.0 3.7
KSJX-AM Asian News/Talk n/a n/a 0.5 0.9 0.9 0.5
KSOL*/KZOL-FM Spanish (a) 3.0 2.1 1.8 2.3 1.3 n/a
KUFX-FM Classic Rock 3.4 4.5 2.1 2.6 2.2 1.9
KYCY-FM* Country n/a 1.0 0.7 0.6 1.0 0.9
KYLD-FM* CHR/Urban (g) 5.3 5.2 6.5 5.0 5.1 5.1
KZQZ-FM* CHR (b),(e) 1.7 0.5 0.9 1.1 1.0 1.0

NOTES:
* denotes San Francisco Metro station.
** denotes Monterey Bay Area station.
n/a denotes rating not available
(a) was Urban AC until August 1996;
(b) was News and Talk until September 1996;
(c) was Rock (as KRQR) until June 1996;
(d) was Country (at 94.9 FM) until July 1997;
(e) was Talk until July 1997 (FM became KZQZ, AM became KYCY);
(f) was Nostalgia until June 1997;
(g) moved from 107.7 FM to 94.9 FM in July 1997;
(h) was KBGG ('70s-'80s Gold) until August 1997;
(i) was Spanish until September 1997.

Copyright © 1996, 1997, 1998 by Arbitron. May not be quoted or reproduced without prior written permission from Arbitron. All rights reserved.


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