KFRC Radio:
The Big 610 Collection

San Francisco, California

The KFRC Big 610 Men, 1966

The first generation of KFRC's "Big 610 Men" — the Class of 1966 — striking a classical pose.
From left: Royce Johnson, Mike Phillips, Bobby Dale, Steve O'Shea, Howard Clark, Ed Mitchell and Glenn Adams.

The text for this exhibit is currently in process. Until it's ready, we hope you'll enjoy this look at the Big 610 from one of its most legendary voices...

Don Sainte-Johnn:

Don Sainte-Johnn (2005)Those were good times — even though we bitched from dusk to dawn, telling management the opposite was true. Of course, then, we did not know how good we really had it. Wasn't it William Bell who said you don't miss your water until your well runs dry?

The times? They were good, great, fantastic — at times — even orgasmic! We did not have IPods, MP3s, DVDs, DVRs, PVRs, PDAs, PCs, SatRad, online radio, cell phone radio, TiVo, Satellite TVs, 500+ channels, or other New Media marvels. KFRC was top banana! The head-on competition was great: KYA, KSOL, KSFX, K101, KDIA, KLOK, LIVE 105, KMEL (with the two humps).

The talent was of the Top Gun-variety, including, but not limited to Rick Shaw, Sue Hall, Chuck Buell, Bobby Ocean, Mucho Morales, Dr. Don Rose, Dave Sholin, John Mack Flanagan, Beverly Foxx, Jack Armstrong, Bill Lee, Big Tom Parker, Mark McKay and numerous others.

KFRC management would seek out the talent; they would — in the words of Bush 2 — hunt you down, offer the job to those who fit the mold, those who had kept their noses clean, those who had that RKO sound (whatever that was), while most other stations would wait for the DJ to approach them for a job. Also, there was bias towards hiring former program directors, talent that knew the inner-workings of the radio business, talent that often times did not require heavy maintenance; however, there were a few exceptions — those rebels who made the General Manager sweat bullets. The Big 610 KFRC Logo (1966)Most of us cut our teeth — doin' the PD thing — in small-to-medium markets. Personally, the PD bug bit me in St. Louis (KWK Radio) and San Diego (Rock 95), where I worked before coming in for the landing at The Big 6-10.

The pay was top-shelf dollars, with actual performance bonuses, phat talent fees and contracts to boot. The company took an affront to talent leaving, as was the case when I threatened to bail, after an L.A. station pursued me for the second time within a year. The company's top brass moved in to squelch that notion, bringing mo money, and I quickly came to my senses — that's right, green money is spoken here! BTW, while working (playing) at 6-10, we were given the company-preferred discount when purchasing General Tires (the station was owned by RKO-General). Wow!

KFRC Headquarters At 415 Bush Street

The KFRC building at 415 Bush Street in
San Francisco as it looked in the mid-1960s

Thought I'd never be able to admit it, however, the time does seem appropriate and the statute of limitations had surely been exhausted by now. I, Don Sainte-Johnn, once made an on-air "boo-boo" while working at RKO's KFRC in San Francisco! During the mid-70's — when the incomparable Doctor Don still ruled the airwaves — there was a Bay Area sponsor called Shirtique [Pronounced: (1) shirt-ah-Q, (2) shirt-teek]. The name isn't terribly important, but it is connective to the story.

The closing line for the spot was "get your shirt together!" — which proved to be nightmarish for me one late Saturday night and early Sunday morning at approximately 1:50-ish. After doing two shifts in the same day — an event that was unheard of at the time — I managed to give in to over-exhaustion and replace the "shirt" in the tag line with "sh*t." It was the most embarrassing moment in my career, up until that moment.

As fate would have it, I did have an ENGINEER-board operator who was America's #1 prankster, Sir Kent Hedberg, and who somehow managed to incidentally, and quite innocently, I should add, roll tape of the show as I announced to North America: "GET YOUR SH*T TOGETHER!" The tape has surfaced at many Christmas parties and proved to be a thorn in my side for years.

(Doctor: Now that I have done this on-the-couch thing, I feel much better.)

A Brief History Of KFRC Program Directors

With special thanks to
Michael Hagerty, Chris Sharp
and Marc Schoenitzer

Tom Rounds (KFRC, 1966)KFRC launched its Big 610 era in February 1966 with Tom Rounds (photo, right) as program director. Tom left in October 1967 after a disagreement with Bill Drake (RKO General's national program director) about the unique musical tastes of San Francisco listeners. Tom believed they had some, and his resignation made the front page of the first issue of Rolling Stone (which was published in San Francisco in those days).

Les Turpin had the gig until February or March of 1969, when Ted Atkins was brought in from CKLW/Detroit (Windsor, Ont.). During his tenure, Atkins imported Charlie Van Dyke from CKLW in July 1969, then brought in Marc Elliott (Ed Mitchell) to replace Chuck Browning in March 1970.

Atkins remained at KFRC until the Spring of 1970, when he went to KHJ/Los Angeles and was replaced by Paul Drew. Drew stayed until '71, when Sebastian Stone came in from WOR-FM/New York.

In the summer of '73, the longest streak for a KFRC PD began. Michael Spears lasted almost four years, to May 1977, when he left for KHJ. Les Garland from WRKO/Boston took over until leaving to be MTV's first PD in July 1980. Marvelous Mark McKay, KFRC's afternoon man, filled in as interim program director until Gerry Cagle took over the position in September 1980.

Cagle stayed until early '84, when Mike Phillips came in for a year or so. The baton passed to Dave Sholin for the final year as a Top 40 (until August 1986), but he was dealing with consultant Walt Sabo and a desperate "try-anything" attitude from RKO.

 

Dave "The Duke" Sholin

Dr. Don Rose (1975) Jay Stevens (1968) Bobby Ocean

Dave "The Duke" Sholin

Dr. Don Rose

Jay Stevens

Bobby Ocean

FOR YOUR LISTENING PLEASURE...

Text and Audio PresentationAudio Presentation — Exhibit includes text and audio. Audio Presentation — Exhibit includes audio.

1966

Bobby Dale on KFRC, July 11, 1966 (20 minutes) Audio Presentation

1967

Jay Stevens on KFRC, July 1967 (10 minutes) Scoped (edited) versionPoor audio qualityBAR

A pair of 'scoped Summer of Love airchecks from Jay Stevens, beginning with an undated July 1967 clip, followed (at about seven minutes into the recording) by another from July 11, 1967.

The Big 610 Men Montage: Thanksgiving 1967 (37 minutes) Audio PresentationScoped (edited) versionBAR

A snapshot of KFRC in the Winter of 1967, including Howard Clark, Les Turpin, Mike Phillips, Jay Stevens and Dale Dorman, plus news with Ron Robertson, Bob Safford, Mel Knox and Art Laskey.

The Ever Changing Transcendental Multilingual Two-Ton Mustard Seed (Circa 1967) Text and Audio PresentationAudio Presentation

1968

Jay Stevens on KFRC, June 19, 1968 (30 minutes) Audio Presentation

Dave Diamond on KFRC, June 20, 1968 (30 minutes) Audio Presentation

Dave Diamond on KFRC, Fall 1968 (12 minutes) Audio PresentationScoped (edited) versionBAR

K.O. Bayley on KFRC, December 6, 1968 (30 minutes) Text and Audio PresentationAudio Presentation*

1969

Chuck Browning on KFRC, November 7, 1969 (45 minutes) Audio Presentation

1970

1971

Bob Foster on KFRC, July 26, 1971 (45 minutes) Audio Presentation

1972

1973

Dr. Don Rose on KFRC, October 16, 1973 (8 minutes) Text and Audio PresentationAudio Presentation**

Doctor Don's second day at The Big 610 after arriving from Philadelphia.

1974

Dr. Don Rose on KFRC, March 1974 (45 minutes) Text and Audio PresentationAudio Presentation**


Dave "The Duke" Sholin on KFRC, 1974 (5 minutes) Audio PresentationScoped (edited) version


Beau Weaver on KFRC, 1974 (30 minutes) Audio Presentation

1975

1976

Dr. Don Rose on KFRC, April 1976 (90 minutes) Text and Audio PresentationAudio PresentationDP**

Chuck Buell on KFRC (May 14, 1976; 4 minutes) Scoped (edited) version

Marvelous Mark on KFRC (June 1976; 22 minutes) BD

Shana on KFRC (September 22, 1976 - 10 PM; 1 hour) BD

Mucho Morales on KFRC (December 31, 1976; 1 hour) BD

Big Tom Parker on KFRC (December 31, 1976; 1 hour) BD

Two hours of the biggest hits and news headlines of 1976, counted down by Mucho Morales (in for Mark McKay) and Tom Parker.

1977

John Mack Flanagan on KFRC, January 17, 1977 (57 minutes) Audio Presentation


Dr. Don Rose on KFRC, June 1977 (70 minutes) Audio PresentationScoped (edited) version



1978

John Mack Flanagan on KFRC, February 1, 1978 (11 minutes) Audio PresentationScoped (edited) version


Marvelous Mark McKay on KFRC, February 1978 (12 minutes) Audio PresentationScoped (edited) version


John Mack Flanagan on KFRC, March 1978 (5 minutes) Audio PresentationScoped (edited) versionTR


Beverly Fox and Rick Shaw on KFRC, June 1978 (37 minutes) Audio PresentationScoped (edited) version


Marvelous Mark and Don Sainte-Johnn on KFRC, 1978 (13 minutes) Audio PresentationScoped (edited) version


Father Harry of The God Squad on KFRC, 1978 (1 minute) Audio PresentationScoped (edited) version

A sample "God Squad" segment by Father Harry Schlitt (later elevated to monsignor) of the Archdiocesan Media Center.


Fred Magazine Presents 610 KFRC Limited Edition Aircheck 1 & 2 (1978; 14 minutes) Audio Presentation

A capsulized audio overview of KFRC from the radio trade magazine known as "Fred." These recordings, issued on a pair of 45 r.p.m. discs, featured rapid-fire clips of KFRC's stellar air staff — including Dr. Don Rose, Tom Parker, Bob Anthony, John Mack Flanagan, Robin Bailey, Don Sainte-Johnn, Rick Shaw and Harry Nelson, plus brief snippets of news reports from Paul Fredericks, Jo Interrante, Connie Gordon, John Winters, Mike Colgan and Robert McCormick — on the first disc, while the second highlighted the production side, leading off with the Clio Award-winning, Paul Frees-voiced "Close Encounters" promo which found KFRC offering eight seconds of radio silence to allow extra-terrestrial beings to use the 610 frequency to contact Earth. You may also listen to Aircheck #1 and Aircheck #2 separately.

1979

1980

Bill Lee on KFRC, December 13, 1980 (70 minutes) Audio PresentationMS

A bit more than an hour of Bill Lee, with the rhymes flowing to perfection, beginning just before 8 p.m. This broadcast, which takes place a day before John Lennon's final interview debuts on KFRC, includes a Beatles song ("Back In The USSR") and a Lennon song ("Imagine"), as well as a promo for the interview by Dave Sholin. In addition, Connie Gordon presents a community-service report on family life in the 1980s. (A few audio level drops occur near the start of the recording, but don't mar the overall listening experience.)

1981

Bill Lee on KFRC, c. 1981 (5 minutes) Audio PresentationScoped (edited) versionPoor audio quality

1982

Jackson Armstrong on KFRC, October 28, 1982 (40 minutes) Audio PresentationJL

Jackson Armstrong on KFRC, December 30, 1982 (6 minutes) Audio PresentationScoped (edited) versionCA

Two excellent samples of the great Jack Armstrong (John C. Larsh) on The Amazing AM.

1983

Bill Lee on KFRC, June 29, 1983 (15 minutes) Audio PresentationScoped (edited) versionPoor audio quality

1984

The Slim One (Leslie Nelson) on KFRC, 1984 (6 minutes) Audio PresentationScoped (edited) versionJB

1985

Jim Bridges, Tom Parker & Bill Rafferty on KFRC, November 29, 1985 (90 minutes) Audio PresentationMS

The tail end of the Jim Bridges show, followed Big Tom Parker and Bill Rafferty as the Million Dollar Thanksgiving Weekend gets underway. This broadcast, presented in magnificent AM Stereo, also includes newscasts anchored by Abby Goldman and cutaways to Vince Garcia in the Mobile Sturgeon Studio.

The $61,000 Challenge on KFRC, 1985 (30 minutes) Text and Audio PresentationAudio Presentation

Jim Bridges hosts the finals of the big money contest in the KFRC Game Zone.

1986

The Making Of A Classic: KFRC, February 1986 (60 minutes) Audio PresentationScoped (edited) versionJB

The history of The Big 610 is presented in a one-hour audio documentary, which first aired on Valentine's Day weekend in February 1986, just six months before The Amazing AM's demise. Click the link above to hear the entire presentation in sequence, or listen to Part 1, Part 2, Part 3, Part 4 or Part 5 individually.


Bobby Ocean's Last Show (Again...) on KFRC, August 8, 1986 (50 minutes) Audio PresentationScoped (edited) versionJB


Rockin' Renel Lewis on KFRC, August 10, 1986 (4 minutes) Audio PresentationScoped (edited) version

A short sample of Renel (later of KMEL and 98.1 Kiss FM) on the final weekend of The Amazing AM.


KFRC - The Final Minutes of The Big 610, August 1986 (30 minutes) Text and Audio PresentationAudio PresentationCBS

The original Big 610 era comes to a close as the station segues into Magic 61, featuring Jack Silver, Joanne Green and Doctor Don Rose.

1991

New! "The Legacy Of KFRC" Retrospective (1991; 57 minutes) Audio PresentationPS

BONUS COVERAGE: A magnificent audio documentary created in honor of The Big 610's 25th anniversary celebration and reunion. "Legacy," which features the voices of each KFRC program director and audio clips of virtually every jock to crack a mike on the station, was written by Bobby Ocean and Elizabeth Salazar, and produced and engineered by Ron Hummel, with former PDs Gerry Cagle and Dave Sholin serving as executive producers. The retrospective closes with "The KFRC Song (I Won't Forget You)," performed by Scott Chapin, who was known as Scott Simon during his days as one of the Big 610 Men.

1993

KFRC - Magic 61 Segues Back To The Big 610, August 12, 1993 (1 hour) Text and Audio PresentationAudio Presentation

BONUS COVERAGE: Having been acquired by Bedford Broadcasting in 1991 — as the last broadcast property to be spun off by RKO General — 610/KFRC returns to its roots, playing the Top 40 hits of the past.

2005

KFRC - Family Radio Takes Over The Big 610, April 29, 2005 (90 minutes) Text and Audio PresentationAudio Presentation

BONUS COVERAGE: Infinity Radio trades 610/KFRC to Family Stations for 106.9 FM in order to acquire a television station in Sacramento.

The KFRC Air Team (Final Edition, 1986)

The 610/KFRC Class Of 1986 (Final Edition)

 

Text and Audio PresentationAudio Presentation— Exhibit includes text and audio. Audio Presentation — Exhibit includes audio.
Scoped (edited) version— Edited version (scoped aircheck). Poor audio quality— Poor to fair audio quality.
* — Included in the K.O. Bayley Collection.
** — Included in the Dr. Don Rose Collection.
BAR — Courtesy of Barry Salberg.
CA — Courtesy of George Junak and California Aircheck.
CBS — Courtesy of Carter B. Smith.
DJ — Courtesy of David Jackson.
DP — Courtesy of David Palmer.
JB — Courtesy of James Baker.
JL — Courtesy of Jeffrey Leonard.
MS — Courtesy of Mike Schweizer.
PS — Courtesy of Paul Shinn.
TR — Courtesy of Tom Richard.

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SOURCE: Photograph of the Big 610 Men (top of page) from the centerfold of the San Francisco premiere edition of "I.D.: The 1966 Band Book," collection of the Bay Area Radio Museum.

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