Crowell-Collier Radio Color Radio "Image" Theme
An instrumental theme built around the six
"jingle" notes of the three Crowell-Collier stations' call letters —
KFWB (Los Angeles), KDWB (Minneapolis) and KEWB (Oakland-San
The tune heard here was composed by Jerry Glenn, based on the original
work of jingle gods Bob Sande and Larry Greene, who had crafted the
"Color Radio" imaging for the stations under the direction of Color
Radio mastermind Chuck Blore.
The theme, entitled "Image Part I" and performed by Hank Levine &
Orchestra, was released as a single (ABC-Paramount #10256) and charted
for one week only on the Billboard Hot 100, showing up at #98 (oddly
enough the dial position of KFWB Channel 98) on October
9, 1961. According to some sources, it would be played occasionally on KEWB, KFWB and KDWB through 1963, mostly in the evening hours.
In March 2009, Chuck Blore — the Father of Color Radio —
related his recollection of how the recording came about:
One of the L.A. record promoters I liked brought Hank Levine to my
office at KFWB. He said Hank wanted to record "a musical tribute to the
Color Radio image."
That may not be the exact language, but I thought it was a lovely idea
and a few days later when they brought the recording to my office I fell
in love with it and we immediately made it our Disc/covery (pick of the
The darn thing became #1 in L.A., although I don't think it sold three
copies anywhere else, except maybe San Francisco and Minneapolis.
J. Glenn (I want to say 'Jerry' but I'm not sure of the first name) was
the composer of the entire piece, other than the actual logo notes which
were originally written by Sande and Greene as part of the jingle
packages they did for us. While Sande and Greene owned the melodies to
the jingle packages, we, KFWB, kept ownership of the logo melody itself.
Hank I believe did the arrangement and it was his orchestra.