This
is Jack Benny talking. There will now be a slight
pause while everyone says, "Who cares?"
Jack Benny, Rochester and
the famous 1923 Maxwell.
With those words, comedian Jack Benny — already a star of vaudeville,
Broadway and movies — made his debut on radio, appearing on New York
Daily News columnist Ed Sullivan's program on March 29, 1932. By the
end of the year, Benny would conquer radio as well, being named "Most
Popular Comedian on the Air" over Fred Allen, Ed Wynn, George Burns &
Gracie Allen and Eddie Cantor.
After originally emceeing "The Canada Dry Ginger Ale Program" on CBS
(Mondays and Thursdays at 8 p.m.) for less than a year, Jack moved to
NBC and gained even greater acclaim. Over the years, he built a stellar
cast around him, including his wife, Mary Livingstone; his
long-suffering valet, Rochester van Jones (played by Eddie Anderson);
bandleader Phil Harris; announcer Don Wilson (who began his career at
San Francisco's KFRC as part of the "Piggly-Wiggly Trio" in the late
1920s); voicemeister Mel Blanc; and boy singer Dennis Day — not to
mention his trademark Maxwell jalopy.
Not content to be tied down to working each week from the same Hollywood
radio studio, Jack Benny and his cast and crew ventured far and wide
across the country doing shows from Chicago, Washington, D.C., and —
especially during the World War II years — from military bases in front
of the troops.
More than any other location outside Hollywood, however, Benny and
company did numerous broadcasts from San Francisco and its environs,
including one memorable show from the
Naval Air Station at Livermore in 1944. (The air base site serves
today as Lawrence Livermore National Laboratory.) In the Spring of 1953,
the program set up camp in San Francisco, performing the weekly radio
show from the city while the star appeared nightly on stage at the
Curran Theater on Geary Street.
Notable are the nearly identical opening lines ("Now I know how Berkeley
feels") delivered by Benny at the top of the March 30, 1947, and May 10,
1953, shows.
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